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We all either love H&M or dislike it or have a love/hate relationship with H&M. I’m in the category of love and hate. Why? Well because there has been some pretty freaking amazing collections and pieces of clothing that simply does not fit my body type, and there has been some pretty awesome finds that just flatter my body type, not to mention some cool accessories! Well now, they’re venturing into beauty, but this is not going to be your Forever 21 beauty line, they’re actually going to bring us a sophisticated looking collection that includes makeup, hair, and body!

It was announced back in January that they would be releasing a beauty line but nothing had been said since then until this was released
We are very excited to offer fashion for the face at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors.

Concept designer at H&M Beauty Sara Wallander said in their release.

The line will consist of everything from lipsticks to nail polish to hair tools to body lotion to styling products to face makeup and there will be over 700 products available both online and in stores starting this September ranging from $2.99 to $24.99.

So far the packaging of it’s line looks very slick and fashion forward and the shades on those nail polishes are really calling my name! Obviously H&M’s competition will be Top Shop which already has an established beauty line which some love and others dislike.

My question is will more affordable makeup have better quality or will there be some that people will praise and others just trash? I know I’ve been surprised with some drug store finds and I’m sure you have too, so who knows! We’re all going to have to patiently wait until September to see what they deliver.

What do you guys think?